top of page

This course is ideal for anyone wanting to learn make up artistry to run their own successful independent business empowering other women. It is an introductory course where you will learn the fundamentals of make up artistry coupled with core business skills required to get you up and running as an independent make-up artist. The technical skills taught cater for everyday make-up for everyday women whilst the business training is valuable for total newbies or those looking for a second career, perhaps to fit around family and other commitments. Ali's Academy is not about catwalk glamour, instead it focuses on how to look after the everyday woman who maybe feels shy, un-confident, wants to look like their best self and isn't sure how.
 

Image by LinkedIn Sales Solutions
9. Academy submark 1 black.png

who is this course for?

Pink splash.png
7. Stacked logo academy version.png

welcome to the academy 

Passionate about make up and empowering like-minded women? Looking for a side hustle or a new career direction? Change your life and the lives of others with this comprehensive new course which will give you everything you need to get you up and running in a new business as a make-up artist. This easy-to-follow course allows you to study at your own pace with the full support of Ali Oswald to help make your dream career a reality.

New course: start a business as a make up artist

re-edited high res_20211007-Ali Oswald-0566-b1638784851993.jpg

course content

Make-up Artistry

Pro tools and techniques for everyday make-up, including key people skills to empower your clients. Learn how to be empathetic to your client’s wants and desires, put them at ease and learn how to lean in, listen and respond to their needs. Discover how to look after all skin types and sensitives with a range of professional products that can supplement the client's personal favourites.
 

Business Artistry

Build a profitable independent business that provides the flexibility to work around your family and life commitments. Learn how to promote your business and secure valuable referrals.

​

Sales Artistry

Learn tried and tested selling skills without being “salesy”! Understand how developing a good relationship with your client can lead to better sales

your investment includes:

  • 16 weeks of training videos and worksheets

  • 60 min one-to-one zoom call with Ali

  • Individual accountability on the milestone document to record progress

  • Exclusive Product Discounts Worth £100’s

  • Access to private Facebook community for on-going support

  • WhatsApp support throughout

  • Certificate on completion 

NOTE: You will require your own make up to take part on this course and any brand of your choosing can be used. Ali will make recommendations on products and kits to get you going so you need not make any purchases prior to starting the course.

Microparties Love Lip - Makeup 2.jpg
20211007-Ali Oswald-0367-small_edited.jpg

online training

Your investment

£997 (one off payment) or 3 monthly payments of £350 (£1050 total).

​

Early bird offer, save 50%

£498.50 (one off payment) for all sign ups before August 31st 2024 or 3 monthly payments of £195 (total £585).  The course opens and can be started at any time from September 11th. 

9. Submark 1 - academy version white.png

Start a business as a make up artist

why this course?  

The skills shared in this course are the exact skills Ali used to become Mary Kay’s top Sales Director at the same time as running her own independent business. 

 

With over 30 years’ experience as a hairdresser and 17 as a make-up artist, Ali’s passion for sharing knowledge led her, in 2005, to start training people with little or no experience to be successful beautypreneurs in their own right. She now has a team of over a hundred ladies she mentors giving regular advice and support as they follow their dreams running successful beauty businesses.

 

Ali is driven by the desire to pay forward the knowledge and techniques that have served her successful career. By providing an affordable route for ambitious independent women with no previous industry experience, she supports those who are also driven to make a positive impact on their clients.

re-edited high res_20211007-Ali Oswald-0213-b1638784851989.jpg
bottom of page